A successful User Experience (UX) design can significantly increase a website or product’s usability, which is a crucial factor in converting clicks into sales and retaining a loyal customer base. But a great UX design just doesn’t fall into your lap. Organizations need to have a well-defined user experience strategy to create quality experiences for their users at every touchpoint along the customer journey.
A UX strategy is a detailed plan of action on how to keep a user’s experience with an organization aligned with the overall goals and objectives of the company. As with any business strategy, UX strategy is about understanding the current state of your business, what you want to achieve, and how you plan to achieve it.
In this guide, we’ll take you through the steps to developing a successful UX strategy for whatever product or service you’re designing. Read on.
Steps to Creating a Successful UX Strategy
User experience (UX) is the level of satisfaction that your digital products provide for every user. A lot of detailed planning and development goes into creating a positive user experience. Here are six steps to help you create a successful UX strategy while keeping the organization’s goals and vision in line with the existing business strategy.
1. Define Your Strategy
The first step to creating a solid UX strategy is knowing what it entails. Ideally, your UX strategy should be in line with your business goals and common user experience trends. Get company leaders, decision-makers, and other stakeholders involved in the process. Getting their input ensures that you have your business goals in mind when you turn to the user experience.
2. Do The Research
Creating a successful UX strategy requires in-depth research. Once you determine how to align your UX strategy with your business strategy, you can start looking at the competition and what else is available for users. The other research component is finding out what your users want and expect.
3. Plan User Journey and Stories
Once you’ve done your homework and have a good idea of what users want and need, you’re now able to define your users as personas. This allows you to create relevant user stories, scenarios, and user flows. This step will help you highlight the needs and workflows for different types of users and how these needs vary from user to user.
4. Create Visual Designs
Now that you have mapped out your user workflows, the next step is exploring and experimenting with various creative. Creating a great UX design focuses on aesthetics and prioritizes usability and functionality with a design that users love. Within the UX methodology, visual design is all referred to as user-centered design. Throughout the visual design process, continuously involve users to get feedback that results in relevant changes that support meeting business goals.
5. Create Measurable Goals
To measure the effectiveness of your UX strategy, creating specific and realistic goals is crucial. Once the strategy is implemented, your team can determine if the strategy in place is meeting or exceeding the business goals. Avoid using vague goals such as, “increase download” and instead be specific. For example, “increase downloads by 10% monthly.” Ensure that your goals can be measured by fact-based data.
6. Test and Optimize Your Design
When creating a website or any other digital product, the main goal is to establish the most efficient and simple user experience possible. Usability testing and beta launches are key to creating a successful UX design. Test your product in various ways to ensure its success when you finally put it out in the real world.
7. Keep Evolving
Even when you are sure that users are satisfied with your product, you don’t stop there. Design and technology trends are always changing. You need to stay on top of the latest design trends and keep evolving your user experiences accordingly.
In the digital era, design is an inevitable part of business. Brands need to design a product that solves users’ problems, and having a solid user experience strategy in place goes a long way. It ensures that a product team stays focused on solving the right problem for their target users.
Ready to experience how a properly developed user experience strategy connects multi-pipeline with customer, employee, and user experience disciplines? Contact Webhead and speak to one of our experts.