North Texas Behavioral Health Authority (NTBHA) serves individuals and families in urgent situations where access to clear, reliable information is critical. The organization needed a public-facing digital platform capable of guiding people in crisis, family members, and service partners to appropriate resources across devices and locations. 

During the design phase, a leadership transition introduced new priorities, including a refreshed visual direction and increased emphasis on content structure and manageability. This created an opportunity to realign the platform around mobile-first access, accessible navigation, and a scalable content model supporting NTBHA’s evolving mission.