Case Study: TrackhawkGPS (Penetration Cyberattack Testing)
Delivered
Built a public-facing website with structured content organization, refined product messaging, and ongoing operational support to maintain a consistent digital presence. The work emphasized CMS enablement and clear separation between marketing content and any systems handling customer, device, or location data.
The Opportunity
TrackhawkGPS operates in a security-sensitive environment where trust, clarity, and data boundaries are critical. While the platform provides GPS tracking and performance insights for youth sports organizations, coaches, and parents, the public website needed to communicate product value without collecting, storing, or exposing sensitive information.
The challenge was to present a technically sophisticated offering through an accessible, public-facing experience while maintaining strict isolation from systems that handle customer, device, or location data. The site also needed to convey a strong security posture—aligned with government-adjacent and HIPAA-informed expectations—without introducing risk or unnecessary data exposure.
The Solution
The approach emphasized CMS enablement, performance, and security-first design patterns to ensure the site remained fast, maintainable, and operationally isolated from backend systems. Content was intentionally structured to guide users through product capabilities, use cases, and value propositions without requiring data submission or authentication.
Navigation and messaging were simplified to establish a clear trust boundary between marketing content and operational systems, supporting transparency while reinforcing the organization’s security posture and long-term scalability.
Audience & Critical Journeys
Audience: Youth sports organizations, coaches, and parents evaluating GPS tracking solutions and seeking clear product and service information.
Critical Journey: User explores product overview → understands capabilities and use cases → evaluates value and security posture → proceeds to off-platform engagement without submitting sensitive data through the site.
Approach
The engagement focused on careful content structuring and information hierarchy to support informed decision-making while ensuring no sensitive information was collected or exposed through the public website. Emphasis was placed on maintainable CMS workflows, performance optimization, and clear separation between informational content and operational systems.
Outcomes
- Improved clarity and consistency of product messaging across the site
- Reduced user confusion by simplifying navigation and content hierarchy
- Supported long-term maintainability of the site as offerings and messaging evolved
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